Not at all, you have full control over which market research you take part in. We aim to invite community members to participate in research they will find interesting, based on their profile information, and we pay cash incentives for every survey completed. There is no obligation to answer every survey offered, and you are welcome to participate as much or as little as you like.
Market research subject matter can vary, but we try to ensure our surveys are quick and fun to complete. Most studies focus on everyday topics, products and services, and popular issues, which often get coverage in the news, magazines, and other media.
The length of a survey depends on the subject matter and type of survey you are completing. Most of our surveys and opinion polls take between 5 and 15 minutes - perfect for a coffee break, between meetings, or the bus ride home.
Market research is the activity of gathering information about consumers' needs and preferences. The opinions and information gathered are used by organisations to shape their products and services.
Crowdology is an online panel where registered community members complete paid surveys for market research. Researchers from businesses, agencies, education, media, and government, contact us to gather information and opinions from our community, who represent the diverse demographics of the population.
We aim to invite you to answer surveys that match your demographic and interests. You can help us by completing your profile accurately and keeping it up to date, to ensure we offer targeted surveys that are bespoke to you.
The more profile information you provide, the more survey opportunities you will receive that are relevant to your interests and lifestyle. We aim to match the number of survey invitations sent by email with your level of interest in completing them. For survey opportunities at any time of day, simply login to your Crowdology account and choose from a list of surveys pre-selected for you, or search for new surveys matching your profile by clicking the ‘find a survey’ button on your dashboard.
Simply follow these steps to check your rewards balance and transaction history:
  1. Login to your Crowdology account
  2. Open the “Rewards” page to view your balance
  3. Click the “View your transaction history” link underneath your balance to see a list of recent transactions
  4. Select the boxes for types of transactions you wish to view
You can redeem your rewards in cash via PayPal, or exchange them for Tremendous Rewards to access over 80 different rewards, including Amazon vouchers and Virtual VISA cards, in three easy steps:
  1. Login to your account
  2. Open the “Rewards” page to view your balance
  3. Select “PayPal” or "Tremendous” to redeem your rewards via your preferred method
Payments are sent to the same email address that you use to receive surveys. For Tremendous Rewards, a link to claim your reward will be sent directly to your inbox (please check your junk folder too). Simply click the link to access the Tremendous catalogue and choose your reward. PayPal transactions are sent to the PayPal account registered with your Crowdology email address. If your PayPal account uses a different email address, you will need to add your Crowdology email as an additional payment address in your PayPal account settings. PayPal allows multiple email addresses to pay into the same account.
You will have the option to cash out your rewards to PayPal when you have a minimum of £4 in your account (up to a maximum of £7.92 per transaction), or £10 for Tremendous Rewards, including Amazon Gift Cards, and Virtual VISA. PayPal transfers appear in your account within 1-4 business days of request. During processing, payments will be listed in your Crowdology account transaction history as ‘pending’, and this status will update to ‘success’ as soon as the payment is complete. The email to claim your Tremendous Rewards will arrive in your inbox within 5 business days, and the link will be valid for 5 years from that day. The first time you redeem your rewards, the payment will take longer to process (up to 10 business days). This is due to extra security measures in our systems to protect you from fraud and ensure rewards are paid to the correct person.
We exclusively use PayPal for cash payments because it’s efficient, popular, and well-respected. If you want to withdraw your cash via PayPal, you will need a personal PayPal account. It’s free and simple to set up – please visit the PayPal website for more information. Don’t worry if you’ve already cashed out without creating an account, PayPal will contact you with instructions to help you set up an account to receive your payment.
Your Crowdology and PayPal email addresses need to be the same. If your PayPal account uses a different email address, please add your Crowdology email as an additional payment address in your PayPal account settings. PayPal allows multiple email addresses to pay into the same account.
When you redeem your rewards to PayPal, a 2% PayPal transaction fee (a few pennies) will be deducted from the total you receive. As there are no processing fees Tremendous Rewards, the vouchers you receive will be same value as the rewards you redeemed.
At Crowdology, we believe in keeping our reward payments simple and transparent. Every survey has a cash incentive stated at the beginning, along with the estimated time it will take to answer. After you complete the survey, your incentives are credited to your Crowdology account. You can cash out your rewards to PayPal from as little as £4, or exchange your cash for Tremendous Rewards, for every £10 earned.
We want to be realistic, and we know that taking paid online surveys is not going to make you a millionaire (or us - we’re not sitting in the Bahamas writing this!). Our aim is to provide an enjoyable way for our community of registered panellists to make a little extra cash while shaping the products and services of the future. Rewards vary depending on the length and type of survey you complete. Our multi-day diary studies pay up to £10 and you could earn even more for focus groups. Most of our quick coffee-break surveys pay from 40p to £2. These surveys are more frequent, enabling you to quickly build your reward balance.
Yes, every survey you fully complete will earn a cash reward. Our regular surveys are relevant to everyone; however, sometimes a specific profile is needed, and the survey will ask a few screening questions to check if you fit the criteria. You will not be paid for answering the quick screening questions, for example, “what brand of mobile phone do you own?” If you are screened out, this information will not be used.
Rewards are instant for most online surveys, and you will see them added to your balance upon completion. However, some survey providers pay rewards after completing a quality assurance process. For these surveys, you will be shown a message upon completion advising you when the incentives will be credited to your account. If you successfully completed a survey and the reward has not been added to your balance and the end page didn’t confirm when the reward will be paid, please contact our support team using the Contact Us form below.
You may still complete surveys and earn rewards even if you haven’t completed your full profile. However, a completed profile means you will be offered more targeted surveys that are relevant to your lifestyle and interests.
No, having more than one Crowdology account would damage survey results. We trust you understand why this is not allowed. We reward our members fairly for taking part in market research, providing they are honest with their responses. Our systems perform regular checks to identify and remove multiple account entries and prevent duplicate participation in surveys. We also undertake quality assurance checks on completed surveys before paying out rewards. Members who don’t abide by these rules risk forfeiting their rewards and may have their accounts suspended or permanently closed. This is made clear in our Terms of Use, which you accept on registration.
To change the email associated with your Crowdology account, please contact our support team using the Contact Us link below. Remember to include your current email address as well as the new email you would like to use for your account.
Anyone can join Crowdology, providing you are currently resident in the United Kingdom with a valid UK postcode, are age 16 or over, and have access to the internet. Other than that, all we ask is that you enjoy taking part in paid online surveys and that you give considered, honest answers.
There is no cost to join. In fact, it’s the other way round – Crowdology will pay you for completing our surveys and opinion polls.
To join our online community, simply complete the short registration form on our sign up page and you will be sent a welcome email to the email address you provided. The welcome email contains a validation link that you must click to confirm your email address and finalise the creation of your account. You’ll then be able to login and complete your personal profile.
We just need your district area – this is the first three or four digits of your postcode.
Crowdology follows the General Data Protection Regulation (GDPR) in EU law to protect the data and privacy of all panel members whether they are registered with the Crowdology panel in the UK or USA, so you can rest assured that your information will not be abused in any way. We are a division of Savanta Group Limited. Registered in Scotland. Company No: SC281352. Registered Office: 3 Melville Street, Edinburgh, EH3 7PE – a Market Research Society Company Partner which undertakes all research in accordance with the Market Research Society Code of Conduct and ESOMAR guidelines. Savanta Group Limited is also registered with the Information Commissioner’s Office – registration number Z9612525.
We will never pass your contact details to third parties. By registering with us, you are only agreeing to participate in legitimate market research for Crowdology and our parent company Savanta Group Limited. The email address you provide during registration will only be used for our communications in relation to your Crowdology account, sending survey invitations, and processing your reward payments. You may occasionally be invited to participate in research that asks you to share your contact details directly with the researchers. For example, your name and address to post a product for you to test at home, or your email address to contact you for a follow-up study. Please read the study terms and conditions carefully before deciding whether to share your personal information or contact details with the researchers. You will always be able to opt-out without penalty if you decide not to share this information.
When registering with Crowdology we ask for basic demographic information to be able to offer targeted, suitable surveys. If you choose, you can also provide more detailed profile information, such as whether you drive a car, have children, or own a property. The more profiling information you complete, the more surveys you are likely to be offered that match your circumstances and interests.
We hope you stay with us, but if you no longer wish to participate then you are free to close your account at any time. Each survey invite includes a link to unsubscribe at the footer of the email. You can also cancel your membership from the Account settings while logged in to your Crowdology dashboard, or by contacting our support team using the Contact Us tab at the bottom of this page. Please ensure you have redeemed any rewards above the payment threshold. When you unsubscribe your account, all personal details are deleted, and we will not be able to pay you any outstanding balance. Re-joining Crowdology at a later date will not reinstate previously accumulated rewards, and rewards cannot be carried forward into a new account.

Still can’t find what you are looking for? Ask our support team.